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About Switch Boutique
Situated on South Beverly Drive in the heart of Beverly Hills is a one of-a-kind, exclusive shopping destination: Switch Boutique. Sisters Julia and Jennifer Cohen, from Pebble Beach, California, grew up far from the glitz and glamour of Hollywood. Together, they joined forces to open the store of their dreams. Switch, which opened its doors last year, is a haven to socialites, celebrities, and everyday shoppers alike.

Together the sisters have created an oasis in the heart of Beverly Hills that serves as a bellwether for every trend in the fashion world. The two have infectious energy and personalities that make Switch Boutique a destination in the community for shopping and socializing.

Switch is located at 238 South Beverly Drive and is open seven days a week.
Julia Cohen Prior to opening Switch, Julia, spent four years as the buyer for a prolific Los Angeles fashion boutique. Julia’s eye for uncovering styles and trends far ahead of the industry earned her a reputation with stylists, celebrities and major fashion brands as one of Los Angeles’s key tastemakers. She is known for bleeding edge style not only with top-tier and undiscovered fashion designers but also with one of a kind jewelry from estate pieces to exclusives from the world’s most respected designers. The lines include limited edition diamond necklaces, bracelets, and rings.

Jennifer Cohen Jennifer spent her early career in the jewelry industry working with such designers as Anna Beck, Karla Fox, and Lisa Stewart. She then turned her attention toward the marketing industry before finally teaming up with Julia to create Switch Boutique. Their individual, but complimentary, backgrounds laid the foundation for the store’s success.
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