SW/TCH was founded by Jennifer and Julia Cohen, who began their journey as stylists. They opened their first boutique in Beverly Hills before relocating to the current location in Bel Air, Los Angeles. For over 19 years, they’ve built and nurtured this business with remarkable style and unwavering loyalty from both clients and brands.

Known for its word-of-mouth following, SW/TCH has quietly become a destination for some of the world’s most discerning shoppers. Perched 1,300 feet above sea level and reachable only by a winding, scenic road, the boutique offers more than just shopping—it delivers a private, elevated experience centered on taste, discovery, and access to the best heritage houses and emerging designers from around the world.

Top stylists from all over the world shop with us, and our devoted influencers and celebrity clients have helped shape defining cultural moments. Our archive features rare vintage, extensive modern ready-to-wear collections, coveted archival runway pieces, and constant new drops.

Every corner of SW/TCH is meticulously curated, and the buy is exceptionally strong—this is what has kept our clients engaged and loyal for nearly two decades. SW/TCH is more than a boutique—it’s a lifestyle. With sought-after brands, original fine jewelry, private styling, and a clear, unwavering point of view, we’ve created a space where our clients feel at home, understood, and inspired.